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Product Manager Electronics
Richmond, VA

Position is responsible for the strategic and tactical marketing of Weidmüller’s Electronics products in North America. Products may include Power Supplies, Relays, PLC Interfaces, Circuit and Surge Protection, Signal Conditioning and the active and passive products used in their deployment.

Position is the product authority within Weidmuller North America. As such it requires close contact with Weidmüller’s sales force, including industry managers, manufacturer’s representatives and distributors to offer solutions to customer applications.


  • Assists and coordinates the development and execution of product marketing plans and related objectives

  • Generates product literature and marketing collateral

  • Develops product promotions and adverting copy

  • Generates and coordinates special pricing requests

  • Provides input to Weidmuller Germany for product development regarding new product opportunities and markets

  • Researches and tracks product market share and competitive positions

  • Responsible for new product introductions which include Market Pricing, Product Positioning and Promotion

  • Conducts analysis of competition that will include features/benefits, pricing, advertising, promotion and support

  • Conducts product and application training for the Weidmuller sales channel, internal departments and, when needed, customers

  • Visible as the national product champion / authority, both internally and externally

  • Actively engages with the industrial electronics industry, distributors, customers and overall market to develop and maintain the highest knowledge of market served and related applications for existing and new products

  • Participates in the annual strategic planning for the marketing organization

  • Ensures thorough familiarity with and actively adheres to all Environmental and Safety and Security Policies and performs duties in accordance with those policies

  • Conducts tasks in accordance with applicable health, safety, quality, and environmental and security regulations (state/federal laws, ISO 9001, CFR 1910 OSHA) as well as Company policies and procedures

Skills and Qualifications:

  • Four-year undergraduate degree in Electrical engineering or Business with electronics experience required

  • Minimum of four years of marketing and sales experience with electronic products for factory automation / process control and instrumentation

  • Effective presentation skills adaptable to various management levels

  • Computer/PC literate with MS Office Products


821 Southlake Blvd.
Richmond, Virginia 23236

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